The Best Black-Owned Hair Products to Stock Up On, ASAP (2024)

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Best Shampoo: Pattern Hydration Shampoo

First things first, all shampoos are not created equal, so you should always prioritize a cleanser that can remove dirt and buildup without stripping your hair. Curlies of all patterns say that this hydrating shampoo is the perfect first step towards curls that pop. The gentle formula skips harsh ingredients like sulfates and parabens, instead infusing your tresses with moisture-rich ingredients like aloe vera, coconut oil, and honey.

Price at time of publish: $38

Best Conditioner: Carol’s Daughter Monoi Repairing Conditioner

Calling all dry, strained, and damaged strands—this is the conditioner to help bring your hair back to life. While Carol’s Daughter is no longer Black-owned (Lisa Price sold to L’Oréal), it is Black-founded and holds true to the brand’s core values. This conditioner is infused with monoi oil and pro-vitamin B5 to restore damaged hair and prevent future breakage. Personally, it was one of the first conditioners I used when my hair became brittle due to too much dying during my blue phase, and it nurtured my curls back to life.

Price at time of publish: $17

Best Leave-In Conditioner: TGIN Green Tea Super Moist Leave-in Conditioner

Apply this leave-in to wet hair for tresses that are softer, more hydrated, and easier to detangle. The lightweight formula makes it a great go-to for various hair types to experience moisture without being weighed down. It’s packed with green tea, shea butter, and argan oil to improve manageability and fight frizz.

Price at time of publish: $30

Best Co-Wash: Mielle Organics Detangling Co-wash

Cleanse, condition, and detangle in one step with this co-wash. In order to maintain moisture in textured hair, you can benefit from skipping shampoo every now and then. Instead, reach for this lightweight organic formula to remove buildup while nourishing your hair. Use it consistently to experience less breakage, shedding, and fewer knots.

Price at time of publish: $11

Best Deep Conditioner: Naturall Club Strengthening Ice Cream Treatment with Jamaican Black Castor Oil

When I first used one of the innovative Ice Cream Treatments from NaturAll Club, I was so amazed at the softness, shine, and curl definition that it delivered to my thirsty strands. It’s so freshly made that it has to be frozen, and this particular formula is noteworthy for its replenishing benefits of fresh avocados, carrot, Jamaican black castor oil, and monoi. It also delivers nutrients to dry, brittle hair so that you can potentially see less shedding on wash days.

Price at time of publish: $14

Best Hair Mask: Briogeo Don't Despair Repair Deep Conditioning Mask

This powerful hair mask has a reputation for uplifting hair of all types and textures. It’s an intensive formula for weekly use, that promises to restore essential moisture to enhance hair’s resilience and strength, helping prevent future damage.

Price at time of publish: $39

Best Wash Day Kit: Bread Beauty Wash-Day Essentials Kit for Curly & Textured Hair

For those that want to turn wash day into wash hour, this essentials kit is the way to go. Bread Supply gets to the basics of haircare and makes space for the lazy girl in the natural hair world. With a gentle cleanser, a creamy deep conditioner, and a glossy hair oil, you’re encouraged to get your wash routine out of the way with simple, hydrating ingredients, and move on with your life.

Price at time of publish: $72

Best for Protective Styles: GIRL+HAIR CLEAR+ Apple Cider Vinegar Clarifying Rinse

If you’re a fan of wearing protective styles, you know that washing braids can be a hassle at times, but Girl + Hair offers a solution. It deeply cleanses your hair and has a targeted applicator, making it perfect for braided styles or for reaching the scalp through kinky curly hair. The sulfate-free, alcohol-free formula also contains shea butter, neem oil, and tea tree oil to prevent a dry and itchy scalp.

Price at time of publish: $13

Best Detangler: Kinky Curly Knot Today Detangler

There’s a reason why this detangler is a cult-favorite in the natural hair community. It’s designed to smooth the cuticle and remove knots and tangles from textured hair, preventing breakage and long-term damage. It works well as a leave-in conditioner for kinkier textures or a rinse-out conditioner for fine, wavy hair.

Price at time of publish: $13

Best Gel: The Doux Big Poppa Defining Gel

This gel is relatively new to the scene, but it’s already a huge hit among those with naturally curly hair. It defines and adds shine without leaving your hair crunchy or sticky. The humidity-resistant formula creates a long-lasting, flexible hold, and helps to fight frizz for tamed twist-outs and wash-and-go styles.

Price at time of publish: $14

Best Edge Control: Design Essentials Honey & Shea Edge Tamer

This product does exactly what it promises: It tames edges. The unique formula delivers a long-lasting firm hold to keep your edges laid and put unruly flyways to rest. We also love that it’s non-greasy yet hydrating, with moisturizing honey and shea butter to provide shine sans any residue.

Price at time of publish: $12

Best Hair Oil: Curls Blueberry Bliss Hair Growth Oil

There are plenty of hair oils on the market, but finding one that actually absorbs into your hair can be a task. Thankfully, this great-smelling oil contains blueberry extract, pomegranate seed, and argan and gardenia flower oils that may help grow, repair, protect, and restore damaged hair. It’s great to use as a sealant, and it works best when used along with the rest of the Curls Blueberry Bliss Collection.

Price at time of publish: $13

Best Curl Cream: Miss Jessie's Curly Pudding

Miss Jessie’s hit the market right before the peak of the natural hair movement and has been helping curly-haired people get the most out of their hair ever since. This hydrating curl pudding is a go-to for defining wash-and-gos, twist-outs, and braid-outs. It elongates shrunken curls to lengthen them into shiny, stretched-out curls.

Price at time of publish: $32

Best Heat Protectant: Briogeo Farewell Frizz Blow Dry Perfection & Heat Protectant Crème

Use your heat tools with confidence knowing that this heat protectant cream works in temperatures up to 450 degrees. Whether you have fine, medium, or thick hair, this product has all of the goodies you need to flat iron your hair without regret. It uses rosehip oil to help protect from free radical damage, argan oil to diminish frizz, and coconut oil to seal in moisture. Users say that it results in smooth, long-lasting blowouts.

Price at time of publish: $26

Best Curl Refresher: Jane Carter Solution Curls to Go Conditioning Mist

For awakening and refreshing day two, three, or even day four curls, reach for this hydrating curl mist. It contains shea butter, sage, and rosemary for the perfect nourishing pick-me-up. Users say that it helps to define texture, and it’s also great to use as a detangler.

Price at time of publish: $17

Best Detangling Brush: Felicia Leatherwood Detangler Brush

Brushing your tangled strands has seriously never been easier. If you have textured hair, then you’ve probably gotten used to seeing a fist full of hair in your brush every wash day—but it doesn’t have to be that way. This brush has flexible bristles that move and bend as you brush, which may prevent breakage and prevent snagging. Try it out and see why people are raving.

Best Pick: Pattern Hair Pick

If you think that the pick is a dated hair tool that’s only for the rounded fluffed out afros of the 1970s, then you’re seriously mistaken. A great pick can improve the shape and look of your curls, and word on the street is that the Pattern pick is the best in show. It’s easier to hold than most picks and has extra-long prongs to style, add volume, and elongate your kinks, curls, and coils. It's especially great at reviving curls in the morning.

Price at time of publish: $9

Best Supplement: The Mane Choice Manetabolism Plus Healthy Hair Vitamin

These non-GMO supplements are loaded with essential antioxidants that may help naturally boost the immune system and energy levels, and of course, grow healthier hair. Users report serious results including stronger nails, shinier strands, and noticeably faster hair growth. While no vitamin can change your genetics or give you healthier habits that'll change your hair, this is a great way to ensure that you’re giving your hair everything it needs to reach its full potential.

Price at time of publish: $26

1. Beoy LA, Woei WJ, Hay YK. Effects of tocotrienol supplementation on hair growth in human volunteers.Trop Life Sci Res. 2010;21(2):91-99.